Finance, strategy and operations
I build the systems, automate the processes and train the team myself, then stay accountable for the numbers.
As COO and CFO of Woodhurst Consulting, a UK financial services consultancy, I scaled revenue from £1.4m to £4m with no extra back-office hires.
I owned strategy, finance, operations and commercial, and built the finance, people, operations and business development functions behind that growth. I automated the entire finance function, put 20+ AI automations live across the business and removed around £325k of administrative effort, while utilisation rose from 54% to 76%.
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Now
Fordwater Partners Founder, fractional and interim CFO
Fractional CFO, AI and operations leadership for VC- and PE-backed businesses.
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2024 – 2026
Woodhurst Consulting COO and CFO
Scaled revenue 3x on real-time reporting and AI-led forecasting, growing headcount from 10 to 30+.
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2018 – 2023
PA Consulting Strategy consulting
Market entry, go-to-market and transformation for multinationals, including programme-managing a £25m+ transformation.
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2015 – 2018
EY Audit, ACA qualified
Audit and advisory across 30+ organisations: complex accounting, M&A and performance analysis.
Financial servicesProfessional servicesTechConsumerFMCGMediaRetailAutomotive